Digital Marketing Manager
Department: Marketing
Reports to: Marketing Director
Location: Richmond, BC
Who we are
At TuGo, we’re committed to helping travellers and partners have better experiences. To sum it up: We help—however we can. That’s why we’re one of Canada’s leading travel insurance providers and a Canada’s Best Managed Company!
We’re a team of specialized experts, dedicated to first-class customer service and claims assistance. We’re looking for a Digital Marketing Manager to join our team, in our Richmond, BC office.
TuGo is privately owned with headquarters in Richmond, BC. We have over 170 employees in offices across Canada.
What you'll do
- Work closely with the Digital Platforms, Digital Solutions, Business Development and Channel Teams to identify opportunities to use digital platforms for both consumer and partner facing campaigns.
- Plan, build and maintain lead generation tactics for online web properties.
- Develop and execute brand conversations that engage customers and strengthen the brand.
- Strategic planning and administration of blog and manage blogger outreach program, building an active network.
- Work with internal departments to develop original and curated content to be used across all business channels and as an integrated part of the entire marketing mix.
- Collaborates with the Marketing Communications & Brand Manager to strategize, plan and execute on an integrated digital marketing and communications calendar.
- Manage presence in online networking sites/communities, posting on relevant blogs, and seeding content into social applications as needed.
- Manage online reputation – ensure all web and social media applications are monitored to identify any customer issues and/or criticism of the company’s brand/services and document and resolve the issues in a timely, accurate and professional manner.
- Works closely with TuGo’s Customer Service and Claims Teams to respond, track and measure customer sentiment.
- Monitor for news and unforeseen events which impact TuGo's customers and their travel experiences.
- Monitor effective benchmarks, tools and trends for measuring the impact of digital media campaigns and social media programs, and analyze reviews and reports in an effort to maximize results.
- Develop and document processes to improve work-flow efficiencies.
- Establish guidelines, procedures, policies, standard responses and response time targets.
- Achieve performance targets.
- Collaborate and communicate effectively with team members and all other teams.
- Responsively and effectively handle issues.
- Look for ways to improve customer experience.
- Promote and model TuGo culture, values, and brand promise.
- Continuously build professional and technical expertise.
- Other duties as required.
What you'll bring
- Degree or diploma in Marketing or a related discipline
- 5+ years of experience in marketing or communications/public relations and at least 2 years specific to digital marketing and social media
- Proven experience in developing, implementing and measuring sustainable digital marketing social media strategies for a corporation or brand
- Advanced knowledge and understanding of social media, networking platforms and a variety of monitoring tools
- Strong writing skills with attention to audience, tone and nuance
- Well-networked in the social space and ability to keep on top of trends and new innovations
- Excellent understanding of web analytics, experience using Google AdWords platform (AdWords Certification is an asset)
- Ability to partner effectively with our Tech Teams to develop technology solutions that advance our social media capability
- Knowledge of PPC and SEO is an asset
- Video production skills an asset
- Knowledge of the insurance industry an asset
- Strong team player and positive contributor
- Proficient in MS Office Suite and able to learn applications quickly
- Well-developed analytical, problem-solving, and decision-making skills
- Able to consistently live our values of being purposeful, achievement-oriented, cohesive, evolutionary and treating others as you want to be treated
- A strong customer experience focus
- A passion for continuous learning and professional achievement
- A passion for travel
Apply to TuGo
If you’re passionate about providing better customer experiences, and this position fits your career plan, send your resume and cover letter to: careers@tugo.com
How to Apply
To apply for any position, send your cover letter and resume to us:
Mailing Address
Human Resources - Careers
TuGo
11th Floor - 6081 No.3 Road
Richmond, BC, V6Y 2B2
