TuGo Enlists Engine Digital to Evolve Digital Customer Engagement Model
- TuGo, one of Canada's top travel insurance providers, has selected Engine Digital to lead the evolution of its digital customer engagement model.
TuGo is a Platinum Club member of Canada’s Best Managed Companies. As part of the future vision for the organization, TuGo is exploring a new and improved customer engagement model to better appeal to tomorrow’s traveller.
To lead this effort, TuGo chose Engine Digital, a digital consultancy that helps organizations define their digital roadmap, deploy new and improved digital products and experiences, and scale their business through data and optimization.
Engine Digital will help TuGo develop their customer engagement model through research, customer journey mapping, and digital experience planning to address both current traveller and distributor partner needs, to drive TuGo’s vision.
“TuGo sits within an interesting space — between financial services and insurance and the travel and tourism industry,” states Dean Elissat, VP Growth at Engine Digital’s Vancouver studio. “We’re seeing demand from both of these industries to explore new ways of reaching and engaging customers, and we’re excited to help TuGo carve out their path forward.”
Engine Digital brings extensive experience to this engagement, having worked with several organizations in financial services, insurance, and travel and tourism, at both the start-up and enterprise level. Most recently, Engine Digital helped luxury travel brand Rocky Mountaineer identify new ways to engage customers across its end-to-end customer journey. That relationship continues with an action plan of projects in the works. The agency’s expertise in the financial services sector includes working with Mastercard, Goldman Sachs, Fiserv, Western Union, Bluestone Life, and Coast Capital Savings, across a variety of digital product and platform engagements.
“When we set out to evaluate agent partners for this initiative, we found that Engine Digital brought a unique perspective and approach, with a focus on the digital channel,” reflects Patrick Robinson, TuGo’s CEO. “This, coupled with their extensive work in financial services helped separate them from traditional management consultancies and agency partners we had considered.”
TuGo has ambitious plans to expand their customer relationship from a simple transactional engagement, toward a model where they and their distribution partners can provide additional value to the consumer’s overall travel experience.
About Engine Digital
Engine Digital is a New York City and Vancouver based digital consultancy, product design, and engineering studio. The agency’s mission is to help ambitious organizations invent their future through better customer experiences that span web, mobile, and emerging digital channels. Founded in 2002, Engine Digital is a trusted partner to some of the world’s most recognized brands including HP, Mastercard, Google, adidas, Pirelli, Lululemon, and the NBA. For more information, visit www.enginedigital.com.
About TuGo
One of Canada’s top insurance providers and a Platinum Club member of Canada’s Best Managed Companies, TuGo is a team made up of travellers who have a passion to help other travellers live their best lives. TuGo specializes in products and services that enhance and enable travel. Founded in 1964, TuGo understands its customers’ needs and is driven to provide top-rated service how, when and where its customers want it. For more information, visit tugo.com.
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