Digital Marketing Manager
: Marketing
: Marketing Director
: Richmond, BC
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At TuGo, we’re committed to helping travellers and partners have better experiences. To sum it up: We help—however we can. That’s why we’re one of Canada’s leading travel insurance providers and a Canada’s Best Managed Company!
We’re a team of specialized experts, dedicated to first-class customer service and claims assistance. We’re looking for a Digital Marketing Manager to join our team, in our Richmond, BC office.
TuGo is privately owned with headquarters in Richmond, BC. We have over 170 employees in offices across Canada.
- Work closely with the Digital Platforms, Digital Solutions, Business Development and Channel Teams to identify opportunities to use digital platforms for both consumer and partner facing campaigns.
- Plan, build and maintain lead generation tactics for online web properties.
- Develop and execute brand conversations that engage customers and strengthen the brand.
- Strategic planning and administration of blog and manage blogger outreach program, building an active network.
- Work with internal departments to develop original and curated content to be used across all business channels and as an integrated part of the entire marketing mix.
- Collaborates with the Marketing Communications & Brand Manager to strategize, plan and execute on an integrated digital marketing and communications calendar.
- Manage presence in online networking sites/communities, posting on relevant blogs, and seeding content into social applications as needed.
- Manage online reputation – ensure all web and social media applications are monitored to identify any customer issues and/or criticism of the company’s brand/services and document and resolve the issues in a timely, accurate and professional manner.
- Works closely with TuGo’s Customer Service and Claims Teams to respond, track and measure customer sentiment.
- Monitor for news and unforeseen events which impact TuGo's customers and their travel experiences.
- Monitor effective benchmarks, tools and trends for measuring the impact of digital media campaigns and social media programs, and analyze reviews and reports in an effort to maximize results.
- Develop and document processes to improve work-flow efficiencies.
- Establish guidelines, procedures, policies, standard responses and response time targets.
- Achieve performance targets.
- Collaborate and communicate effectively with team members and all other teams.
- Responsively and effectively handle issues.
- Look for ways to improve customer experience.
- Promote and model TuGo culture, values, and brand promise.
- Continuously build professional and technical expertise.
- Other duties as required.
- Degree or diploma in Marketing or a related discipline
- 5+ years of experience in marketing or communications/public relations and at least 2 years specific to digital marketing and social media
- Proven experience in developing, implementing and measuring sustainable digital marketing social media strategies for a corporation or brand
- Advanced knowledge and understanding of social media, networking platforms and a variety of monitoring tools
- Strong writing skills with attention to audience, tone and nuance
- Well-networked in the social space and ability to keep on top of trends and new innovations
- Excellent understanding of web analytics, experience using Google AdWords platform (AdWords Certification is an asset)
- Ability to partner effectively with our Tech Teams to develop technology solutions that advance our social media capability
- Knowledge of PPC and SEO is an asset
- Video production skills an asset
- Knowledge of the insurance industry an asset
- Strong team player and positive contributor
- Proficient in MS Office Suite and able to learn applications quickly
- Well-developed analytical, problem-solving, and decision-making skills
- Able to consistently live our values of being purposeful, achievement-oriented, cohesive, evolutionary and treating others as you want to be treated
- A strong customer experience focus
- A passion for continuous learning and professional achievement
- A passion for travel
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TuGo
11th Floor - 6081 No.3 Road
Richmond, BC, V6Y 2B2
